SEO Guides
Understand the issue. Make the right change.
Start with the topic behind your audit finding. Each guide explains what to change, what may be intentional, and how to check the result.
Search appearance
SEO title tags: write clear, useful page titles
Help people recognize the right page before they click. Start with the page's purpose, then check how your template outputs its title.
Search appearance
Meta descriptions: write snippets that match the page
Explain what a visitor will find, without promising more than the page delivers. A description is a suggested summary, not a fixed search-result advertisement.
Indexing
Canonical tags: choose the preferred URL without losing content
A canonical identifies a preferred version of duplicate or very similar content. Choose the destination deliberately before changing a tag flagged by an audit.
Crawling and indexing
Robots.txt and noindex: control crawling and indexing safely
Crawling, indexing and access control are different decisions. Choose the control that matches your goal before removing a restriction.
International SEO
Hreflang: connect the right language and regional pages
Connect equivalent translations, not arbitrary pages that happen to use different languages. Maintain the relationship by topic even when the slugs differ.
Structured data
Structured data: add accurate Schema.org markup
Describe what the page actually contains. Valid JSON is only the first check; the type, facts and supported search feature matter too.
Site structure
Internal linking: build useful paths between your pages
A useful internal link gives a reader the next relevant step. Build that journey first, then check that the link is accessible and technically reachable.
Images and accessibility
Image alt text: describe purpose, not just appearance
Decide what the image does in this specific page. Sometimes a useful description is needed; sometimes an empty alt attribute is the correct choice.
Site structure
Broken internal links: find the source and fix the destination
A broken internal link is a link on your site whose destination fails. Find the source page and the failing URL, then repair the link or destination according to the page's purpose.
Crawling and indexing
XML sitemap errors: repair URLs that should be indexed
An XML sitemap should list preferred URLs you want search engines to discover. Repair failed, redirected or noindex entries, and assess missing pages in the context of your site's publishing plan.
On-page SEO
H1 and heading problems: make each page’s main topic clear
A useful H1 identifies the page's main subject; supporting headings organize the content. Review the actual page before changing a heading flagged by a structural heuristic.
Crawling and indexing
Redirect loops and chains: find the final URL
A redirect sends a request to another URL. Trace the whole path, confirm the final destination, then simplify internal links and rules that create loops or needless chains.
Images and delivery
HTTPS and mixed content: fix insecure page references
An HTTPS page can still reference HTTP destinations or images. Inspect the exact URL and response, then use secure working addresses consistently across links and metadata.
Site structure
Exact duplicate pages: decide what to consolidate
SEOTera's exact duplicate finding means observed indexable pages have matching normalized visible text. Compare each pair's purpose before consolidating or preserving its URLs.